Global CityIntelligence

Economy & jobs

Economy and jobs in Viljandi

Viljandi has a tourism-driven economy with strengths in tourism, hospitality and manufacturing.

Economy type
Tourism economy
Economy score
59/100

Economy overview

Viljandi has a tourism-driven economy with strengths in tourism, hospitality and manufacturing.

Viljandi, Estonia is classified as a tourism economy in our deterministic economy index. These are planning estimates derived from country economic priors and existing city signals — not measured GDP or labour-market statistics. Data year 2025; last updated 2026-05-16.

Key industries

The sectors that most shape the local economy, derived deterministically from country and city signals.

Key industries

  • Tourism
  • Hospitality
  • Manufacturing

Employment outlook

The breadth of the labour market and where opportunities concentrate.

Employment outlook

Employment60/100
Job market59/100

Viljandi's labour market is moderate, with opportunities concentrated in tourism and hospitality, manufacturing and healthcare.

Salary potential

Estimated pay levels and how far local incomes stretch against the cost of living.

Salary potential

Salary potential59/100
Affordability-adjusted income58/100

The affordability-adjusted income score combines estimated pay with the local cost of living, indicating how far a typical income stretches in Viljandi.

Business environment

Conditions for operating and growing a business locally.

Business environment

Business environment62/100

This reflects infrastructure, institutional capacity, and the scale of the local market relative to peer cities.

Startup ecosystem

How supportive the local ecosystem is for new ventures.

Startup ecosystem

Startup ecosystem54/100
Innovation56/100

The startup ecosystem in Viljandi is developing, supported by universities and skilled talent and strong infrastructure.

Remote work suitability

Suitability for remote and distributed work.

Remote work suitability

Remote work68/100
Remote job availability68/100

Viljandi offers solid infrastructure and amenities for remote professionals, with a remote-work score of 68/100.

Career opportunities

Overall career opportunity and how it breaks down by sector.

Career opportunities

Overall career opportunity60/100
Technology56/100
Healthcare57/100
Finance38/100
Manufacturing59/100
Tourism73/100
Education55/100

Economy score

A 0–100 composite of employment, salary, business environment, startups, innovation, remote work, and affordability-adjusted income. Used consistently across the platform.

Economy score

Economy score59/100
Employment60/100
Salary59/100
Business environment62/100
Startup ecosystem54/100
Innovation56/100
Remote work68/100

Jobs score

A 0–100 labour-market composite and its sector components.

Jobs score

Job market59/100
Technology56/100
Healthcare57/100
Finance38/100
Manufacturing59/100
Tourism73/100
Education55/100
Remote availability68/100
Career opportunity60/100

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