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Architecture & design · Westminster

Simpsons of Piccadilly

Simpsons of Piccadilly is a Modernist shop building of 1936 by Joseph Emberton, Grade II* listed, with a curved glazed frontage and non-reflecting window design. It has housed a bookshop since 1999.

Photograph of Simpsons of Piccadilly in London
Simpsons, 203-206, Piccadilly W1 (photographed circa 1978). gillfoto · CC-BY-SA-4.0

Why it matters

Included as one of the very few 1930s Modernist commercial buildings in central London, and one whose shopfront glazing was engineered specifically to kill reflections.

Editorial context written by Global City Intelligence, not a statement from the venue.

Good for

  • Architecture & design — A 1936 Emberton frontage still doing the job it was designed for.

These are editorial judgements, not verified facts.

Sources & verification

coordinates.latitude
National Heritage List for England, entry 1226639: SIMPSONS (Primary) — checked 2026-09-07
Read from an authoritative geospatial publisher; see the coordinate's own status and role.
coordinates.longitude
National Heritage List for England, entry 1226639: SIMPSONS (Primary) — checked 2026-09-07

Not verified: opening hours, admission prices and access rules. These change frequently and we have not checked them, so this page does not state them. Check the official website before travelling.

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