Architecture & design · Westminster
Simpsons of Piccadilly
Simpsons of Piccadilly is a Modernist shop building of 1936 by Joseph Emberton, Grade II* listed, with a curved glazed frontage and non-reflecting window design. It has housed a bookshop since 1999.

Why it matters
Included as one of the very few 1930s Modernist commercial buildings in central London, and one whose shopfront glazing was engineered specifically to kill reflections.
Editorial context written by Global City Intelligence, not a statement from the venue.
Good for
- Architecture & design — A 1936 Emberton frontage still doing the job it was designed for.
These are editorial judgements, not verified facts.
Sources & verification
- coordinates.latitude
- National Heritage List for England, entry 1226639: SIMPSONS (Primary) — checked 2026-09-07
- Read from an authoritative geospatial publisher; see the coordinate's own status and role.
- coordinates.longitude
- National Heritage List for England, entry 1226639: SIMPSONS (Primary) — checked 2026-09-07
Not verified: opening hours, admission prices and access rules. These change frequently and we have not checked them, so this page does not state them. Check the official website before travelling.
Nearby verified places
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Criterion Theatre
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The Criterion Theatre on Piccadilly Circus in London is a Grade II* listed theatre of 1874, built almost entirely below ground with tiled corridors leading down to the auditorium.
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Burlington Arcade
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Burlington Arcade is a covered shopping arcade of 1819 off Piccadilly in London, Grade II listed, still patrolled by its own beadles.
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The Haymarket Theatre (Theatre Royal)
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The Haymarket Theatre (Theatre Royal) is a listed building in Westminster, London, on the National Heritage List for England at Grade I, the highest of the three grades and reserved for buildings of exceptional interest. It was first listed in 2005.
Shopping
Royal Arcade
Westminster
The Royal Arcade is a covered arcade of 1879 between Old Bond Street and Albemarle Street in Mayfair, Grade II listed, with a glazed barrel roof and original shopfronts.
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